Beverage Experience
When I started working at Drinks & More back in 2013 to expand the Vita Coco brand as a Brand Ambassador in Berlin/Brandenburg, I didn't know what to expect initially - namely, a lot of work and perseverance.
I grew in my roles and in no time I also found another product from the Drinks & More family's portfolio to be my passion - Vitamin Well from Sweden.
I had an incredibly enjoyable time expanding the brands with gastronomers, fitness chains like Holmes Place, and many other opinion leaders from the HoReCa sector.
Exploring Germany
In 2016, I had the opportunity to further expand Tiger Beer in Germany as the National Sales Ambassador for gdp Global Drinks Partnership.
I traveled a lot in Hamburg, North Rhine-Westphalia, Göttingen, Frankfurt am Main and Munich. The focus was clearly on the metropolitan areas.
In the portfolio, we had renowned brands such as Fever Tree, San Miguel, and craft beers from the USA, including Founders.
Serving the different customer structures has helped me to continue to grow. What I like most are the different support options offered by the beverage wholesalers.
Son Kitchen Authentic Korean food from Berlin, has been a customer for years with products from my portfolio.
Est. 2018
From that point on, I knew that this was exactly what I wanted to do - I wanted to help smaller brands that don't have their own distribution network to establish themselves here in Germany.
My initial brands included KeVita Kombucha (PepsiCo Germany), Fentimans Filler (UK) via Moreno GmbH, François Gin (Hanau), Seicha Matcha Limonaden (Hamburg), and more.
Over the years, I have gained valuable experience in brand building and marketing, and I'm now sharing this knowledge with all of you.
Brand Building
It is very important to me to present all my products to the restaurateur. It is also extremely important not to leave changes in the fridge to chance - I always do the changes myself for the customer.
The presentation in the fridge means so much and is the signature of my hard work.
You decide where it is placed in the fridge and if you have a good relationship with the customer, they will let you do it.
Believe in yourself and your brands and be a "DOER". Roll up your sleeves and let's get started.
Something & Nothing CEO Rupert visit Berlin.
We traditionally eat at SonKitchen.
If you are too lazy to read, listen to what my assistant tells you about me.
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